SOMETIMES A BUSINESS SOLUTION NEEDS DRAMA AND IMPACT. WHEN HCL’S DIGITAL SYSTEMS INTEGRATION WAS TO BE EXPLAINED BY A TOP LEADER, WE CREATED JUST THE RIGHT MIX OF BOTH.

Produced by a leading animation house in London, this film has the anchor, who is President, Enterprise Services and Diversified Industries in HCL Tech, interacting with the animation and giving the proposition a powerful verbal and visual push.

https://www.youtube.com/watch?time_continue=1&v=H3k24P1riAQ

All brands tell stories. Some are great, some powerful. Some work flawlessly, some fall short. Many are distinct and stand out, and many are featureless, hardly distinguishable, one from the other.

As communicators, brand custodians, and advertising and marketing professionals, we are a part of these stories. We haven't created them, for they are made of the blood, sweat and tears of those who built the brands, but we are entrusted with nurturing them.

We have to make them flesh and blood, and give them a distinct personality. And to do that we first need to understand and experience the brand, its origins, reason to be, culture, DNA. And when we truly understand a brand, we can tell its story to the world, in our own way, and in any medium.

Telling these brand stories is what I love doing the most.