IT WAS THE BIGGEST PLATFORM OF INNOVATION WITHIN THE ORGANIZATION. AND IT NEEDED A POWERFUL PUSH.

MAD Jam, the Make a Difference Jamboree was an idea deeply embedded in the innovative idea led culture of HCL. It was an annual competition to discover the biggest idea from the entire organization. The top innovators competed for the award, with teams from around the world presenting their ideas to an eminent jury. The winning team was the most celebrated and recognized team of innovators in HCL. For this particular year, the competition had been scaled up, and a symbol was needed to capture the imagination of every HCLite. We came up with the idea of the most sought after crown of HCL, but that was just the beginning.

As the crown took shape, the submission of idea entries kicked off.

 

 

 

Then came the actual multi-site installation of a giant crown.

 

 

 

 

The crown installation captured everyone’s imagination.

 

Some special offers followed.

 

 

 

 

After this, the voting began to select the best ideas to go into the next level of competition, Line of Business Mad Jam events.

 

 

 

 

Each Line of Business then had a Mad Jam event, where the ideas for the Grand Finale were selected.

 

 

 

 

 

The winner was announced in a Grand Finale Mad Jam event.

To further create awareness and empower employees to leverage the Mad Jam knowledge base, we developed a mobile app for Mad Jam.