EDUWIZARDS REIMAGINED

We reimagined the educational portal Eduwizards in India. The result was a vastly improved design and a much more intuitive web experience for all their clients, students, tutors and stakeholders.

Initially they had a very basic website that looked like this:

We reimagined and re-strategised it according to their new plans for online tutoring and home tutoring:

You can have a look at the live website here – https://www.eduwizards.com/india/index.php

All brands tell stories. Some are great, some powerful. Some work flawlessly, some fall short. Many are distinct and stand out, and many are featureless, hardly distinguishable, one from the other.

As communicators, brand custodians, and advertising and marketing professionals, we are a part of these stories. We haven't created them, for they are made of the blood, sweat and tears of those who built the brands, but we are entrusted with nurturing them.

We have to make them flesh and blood, and give them a distinct personality. And to do that we first need to understand and experience the brand, its origins, reason to be, culture, DNA. And when we truly understand a brand, we can tell its story to the world, in our own way, and in any medium.

Telling these brand stories is what I love doing the most.