PAN INDIA WE HAD TO TELL PEOPLE THAT TUBERCULOSIS CUTS ACROSS SOCIAL /ECONOMIC STRATA, AND THAT IT IS COMPLETELY CURABLE. WE DECIDED TO CAUTION PEOPLE WITH AN EYE-CATCHING MESSAGE.

The route we took was to hit people with the message that TB can afflict anyone. But how could we visually enhance the message? That’s when the thought of TB striking someone emerged. The visual treatment followed quite naturally, and soon we had a highly successful pan India TV and press campaign rolling.

 

tbposter

 

 

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