A SCHOOL FOR TODDLERS WANTED TO FIND THE ONE MESSAGE THAT WOULD DEFINE THEIR WHOLE PHILOSOPHY. THEY WERE LAUNCHING IN A NEW CITY AND IT WAS THE BEST TIME TO FIND THEIR VOICE.

The Amiown schools believe in one thing above all, to love the little ones in the school like they were their own children. That got us thinking, and with the launch of a new school, it seemed the right time to talk about it. The line that came out has become their calling card and has launched every new branch that has opened since. It was all about coming home to caring.

Adding the dimension of unique to caring, we created another campaign that talked about how each child is unique and caring for the child also needs to be unique. We used thumbprints, something that children identify with and which is also unique. The idea extended into press ads, calendars, hoardings and other collateral.