SHIV NADAR FOUNDATION WANTED A BIGGER WEB COMMUNITY. WE CREATED A BRAND IDENTITY CAMPAIGN THAT TOOK THEIR COMMUNITY FROM 50 TO OVER 100,000 IN A FEW MONTHS.

The largest educational philanthropic foundation wanted to bridge the rural-urban divide in India. Delving deep into the SNF’s reason to be, we realised that the Foundation wanted to raise the rural population and in turn make the entire nation rise up. Thus was born the thought ‘Raise to rise’. It had captured SNF’s essence so well, that the Shiv Nadar Facebook page went from 500 fans to 120,000 fans in just a few months. The campaign used actual photographs of children studying in the SNF Vidyagyan School and other Shiv Nadar Foundation educational institutions, and focused on their limitless potential. Today we have over 2,40,000 fans and the number is increasing with every passing day.