_____ IN ___ _____

An email campaign, yet one that created several firsts, like getting 4,000 replies within an hour of sending the first email. The campaign was a huge success, adding over 20,000 new followers of HCL Tech on LinkedIn. The story was hard hitting – use interesting and engaging visual ideas, challenge the audience and use the premise of ‘how many followers’.

The first email was a quick challenge –

The answer of course was simple –

Then the main proposition was launched with an organization wide emailer asking employees to follow HCL Tech on LinkedIn –

Another interactive emailer followed with a quick challenge –

Then came another with a scrabble twist –

The answer of course was in the tiles. When you read them horizontally, you will see a 15,000.

Finally we followed up with emailers aimed at keeping up the momentum –