HCL ERS (ENGINEERING AND R&D SERVICES) WANTED TO CAPTURE ITS BRAND VALUE PROPOSITION IN A FILM AND ALSO INSPIRE THE TEAM. WE CREATED A SERIES OF FILMS THAT CAUGHT EVERYONE’S IMAGINATION.

To bring alive their core proposition of engineering experiences we developed a film which talked about what engineering can achieve and how great engineering experiences can create great brand experiences and brands. To complement their brand proposition films we also developed films to motivate the massive team when they got together during Eagle’s Nest, their annual all-hands training meet.

All brands tell stories. Some are great, some powerful. Some work flawlessly, some fall short. Many are distinct and stand out, and many are featureless, hardly distinguishable, one from the other.

As communicators, brand custodians, and advertising and marketing professionals, we are a part of these stories. We haven't created them, for they are made of the blood, sweat and tears of those who built the brands, but we are entrusted with nurturing them.

We have to make them flesh and blood, and give them a distinct personality. And to do that we first need to understand and experience the brand, its origins, reason to be, culture, DNA. And when we truly understand a brand, we can tell its story to the world, in our own way, and in any medium.

Telling these brand stories is what I love doing the most.