VALUE PORTAL ENABLES HCL EMPLOYEES TO SUBMIT IDEAS THAT DIRECTLY IMPACT CLIENTS AND CAN BECOME HCL SOLUTIONS. WE REALISED THAT THOSE WHO CONTRIBUTE IDEAS ADD VALUE IN MANY WAYS.

In brandstories

This web campaign added a new dimension to the Value Portal, and expanded the target audience by including anyone who wanted to add value to themselves as well as HCL.

All brands tell stories. Some are great, some powerful. Some work flawlessly, some fall short. Many are distinct and stand out, and many are featureless, hardly distinguishable, one from the other.

As communicators, brand custodians, and advertising and marketing professionals, we are a part of these stories. We haven't created them, for they are made of the blood, sweat and tears of those who built the brands, but we are entrusted with nurturing them.

We have to make them flesh and blood, and give them a distinct personality. And to do that we first need to understand and experience the brand, its origins, reason to be, culture, DNA. And when we truly understand a brand, we can tell its story to the world, in our own way, and in any medium.

Telling these brand stories is what I love doing the most.