MAD JAM, HCL’S BIGGEST INNOVATION PLATFORM, NEEDED A STRONG BRAND IDENTITY. TODAY IT IS THE MOST ANTICIPATED EVENT IN THE HCL CALENDAR.

The MAD Jam brand was built over several years, by consistently creating a campaign that cut across audiences and stood out. Right from the start we tried to give it a high impact and high visibility image, and have built it into one of the most sought after happenings in the HCL events calendar. It took a considerable amount of pushing and sustaining to not just popularize MAD Jam but also get thousands of HCLites to vote for their favourite ideas.

Here is a snapshot of the various Mad Jam campaigns that have helped build the brand as one of the most recognized within HCL.

This campaign used the triangle within the Mad Jam logo as a device to tell the whole story, and was adjudged the Best Integrated Campaign in HCL’s internal awards.

 

 

 

 

 

 

 

 

 

Positioning it as the ultimate crown that innovators in HCL can win, this campaign created a huge impact.

 

 

 

 

 

 

 

 

 

A new addition, Mad Jam on your mobile had to be launched. This campaign got everyone standing up and noticing the new mobile presence of Mad Jam.

 

 

 

 

 

 

With seed funding coming in for the first time, we needed to convey that ideas will now get funding.

 

 

 

 

 

 

 

The simple thought of an idea whose time has come, built up excitement in the initial Mad Jam phase.

 

 

 

 

 

We also developed the Mad Zap application, as a first for the Mad Jam platform.

 

 

In the final stage of the Mad Jam event, about 10 to 15 winning ideas were converted into videos, and employees voted for their favorite ideas. We created many idea videos, this is one of them.