THE BRIEF WAS TO DRIVE EMPLOYEES TO FOLLOW HCL TECH ON LINKEDIN. WE CREATED A STORY THAT SOUGHT TO ENGAGE EMPLOYEES IN SURPRISING WAYS.

An email campaign, yet one that created several firsts, like getting 4,000 replies within an hour of sending the first email. The campaign was a huge success, adding over 20,000 new followers of HCL Tech on LinkedIn. The story was hard hitting – use interesting and engaging visual ideas, challenge the audience and use the premise of ‘how many followers’.

The first email was a quick challenge –

The answer of course was simple –

Then the main proposition was launched with an organization wide emailer asking employees to follow HCL Tech on LinkedIn –

Another interactive emailer followed with a quick challenge –

Then came another with a scrabble twist –

The answer of course was in the tiles. When you read them horizontally, you will see a 15,000.

Finally we followed up with emailers aimed at keeping up the momentum –