Sanjeev Saikia
sanjeev.saikia@gmail.com | 9871275551 | LinkedIn Profile | Portfolio
Professional Summary
Creative Director (Copy) and Creative Strategy Consultant with over 25 years in advertising, digital marketing, and communication. An AI enthusiast with experience across Gen AI apps and workflows. I have guided projects for clients such as HCL Technologies, Hewlett-Packard, and Tata Communications. I combine award-winning creative execution with up-to-date expertise in how communication, data, digital platforms, traditional media, and AI are converging to shape modern brand impact.
Experience
Adobe India Creative Consultancy Project (Content) | 2025 June – 2026 Feb.
- •Developed diverse content for Adobe business solutions.•Wrote scripts for Adobe business solutions and products.•Conceived creative solutions for key Adobe events and assets.
iMagic Consulting Creative Director | 2011 – 2024
- •Led creative strategy and development for Amity University.
- •Oversaw creative ideation, marketing strategy, and problem-solving across digital and printmedia.
- •Provided end-to-end campaign solutions from conceptualization to execution, ensuringalignment with client objectives and brand identity.
Markivis
Consulting Creative Director | 2017 – Present
- •Create video scripts for various clients including HCL, Tata Communications, and advise oncreative strategy and communication for diverse marketing campaigns, with a focus ondigital marketing trends and social media engagement.
- •Collaborate with teams to create compelling narratives and content strategies that elevatebrand visibility.
HCL Technologies
Creative Mentor (7 years) | Chief Copywriter (previous) | 2010 – 2017
- •Mentored creative teams to elevate the creative output across multiple HCL verticals anddivisions.
- •Conceptualized and executed campaigns in digital, video, and print, contributing to HCL’scorporate marketing success.
- •Received internal recognition, including the HCL ERS Eagles Appreciation Certificate and BestIntegrated Campaign award for the “Mad Jam” initiative.
M&C Saatchi
Creative Director | 4 years
- •Directed creative teams and developed campaigns for major clients such as Godfrey PhillipsIndia, Sony, Royal Bank of Scotland, Beetel Mobile Phones, VLCC etc.
- •Drove high-impact creative campaigns, fostering innovation across the board.
Publicis
Creative Consultant | 1 year
- •Worked on brands like HP, Jim Beam.
Mudra Group
Associate Creative Director | 3 years
R K Swamy BBDO
Creative Consultant | 4 years
Additional Roles
- •Leo Burnett – Copywriter | Worked on Thums Up, Coca Cola etc.
- •JWT - Copywriter (started as trainee in 1996) | Worked on Pepsi, Maggie etc.
Awards & Recognition
- •One Show – Best Unpublished Print Ad
- •Concerned Communicator Award (Rajasthan Patrika) – 3rd Position
- •IDMA – Best Integrated Media Campaign – Corporate Winner
- •Asian Customer Engagement Forum Awards – Marketing Performance (Gold)
- •FAB Awards – Finalist, London
- •UNFPA Laadli Population First – Creative Excellence Awards Finalist
- •Portfolios.com – Bronze and Merit Awards, Toronto
- •Mid-Day ‘Eager to Innovate’ – Winner (2008, 2009, 2010, 2011, 2012)
- •World Association of Newspapers – Best Integrated Campaign (France)
- •OpenAd, London – Key Creative Designation, Runner-up, Finalist in several campaigns
- •Double finalist Concerned Communicator Awards 2008 Rajasthan Patrika.
- •Finalist ‘Think Negative’ Dainik Bhaskar 2008.
- •2012, 2011, 2010, 2009 and 2008 World Association of Newspapers France campaigns ran inseveral languages across the globe.
- •Silver Dove 2002 from AdForum, France.
- •Mudra Punch Award - Feb 2006, for creative excellence.
- •Merit Award Portfolios.com Awards 2006, Toronto.
- •Empanelled in 2007 by World Association of Newspapers for World Press Freedom Day.
- •Finalist 2005 Concerned Communicator Awards from Rajasthan Patrika.
- •HP Ad Contest 2003 double finalist, Delhi.
Notable Projects
- •Campaigns for HCL Technologies: Created and directed integrated campaigns across digital, video, and print that set a high standard for creative communication within the company.
•World Press Freedom Day Campaigns: Selected by the World Association of Newspapers for multiple global campaigns celebrating press freedom.
•Adobe Experience Maker Awards 2025 (Adobe Summit) theme, branding, and campaign.
Creative & Emerging Tech Systems
Creative SystemsAdobe Creative Suite expertise across graphics, visual storytelling, audio, and video editing. Filmora video editor, YouTube ecosystem, and more. AI & Emerging Creative TechnologiesApplied expertise in generative AI, prompt systems, and AI-augmented creative production workflows - Gemini, ChatGPT, Make.com, Claude, Grok, Dall-E, Nano Banana, Colab for Python, Sora, Eleven Labs, Fal.ai, Kling etc.Collaboration & Creative OperationsTools and systems for remote team alignment, documentation, and scalable creative execution.
Education
- •National Institute of Fashion Technology, New Delhi – Post Graduation in FashionProduction Management, 1993-1995
•Hindu College, DU, Delhi – B.A. (Hons) in Mathematics and Statistics, 1990-1993
•8-week generative AI launchpad Build Fast with AI, 2025
•ICM, Bangalore – Certificate Course in Advertising, 1998-1999
Interests & Additional Skills
Interests: AI Prompting, Painting, Video creation, Tech reading, Travel, Meditation, Birding.
Skills: Creative ideation, Gen AI, digital marketing, basic HTML and Python, SEO, blogging,communication strategy, creative mentoring, client engagement.
Sanjeev Saikia |+91 9871275551 | sanjeev.saikia@gmail.com