We create nothing new. We only rearrange things in ways that are new.
I love rearranging ideas, technology and people, into new combinations that makes things better.

Opportunity
A leading national newspaper wanted to highlight burning social and environmental issues and called for creative ads.
Thinking
Why not show the impact of deforestation through the greatest icon of wildlife conservation.
Result
Bronze and Finalist, Portfolios/CCA
Opportunity
World Association of Newspapers wanted to launch a campaign to propagate their motto - Silence kills democracy, but a free press talks.
Thinking
Juxtapose simple everyday activities with faces to powerfully bring out wrongdoings against the press.
Result
Best Campaign till date for WAN, Selected over many others
Opportunity
Shiv Nadar Foundation, one of the largest educational philanthropic foundations wanted to propagate their vision on social media.
Thinking
The Foundation's core is to educate rural youth and send them to the world's best institutions, who will in turn help more from their own communities. The thought ‘Raise to rise’ was a great fit along with the common sight of students raising their hands to answer a question.
Result
The online Facebook campaign built a vibrant social community of 240,000 within a few months.
Opportunity
HCL Technologies wanted to inspire some special performers. Ones who had been recognized as brilliant not once or twice but over six to seven times.
Thinking
An ordinary film would not inspire the truly extraordinary, so we took the glory of sports and the class of black and white, to get their adrenaline pumping.
Result
The video received standing ovations across all top cities, by thousands and thousands of viewers.